Case Study
Nivea launched its international umbrella brand communication, representing a further step in Beiersdorf's business strategy to expand its presence in the global personal care market.
We were tasked to be more motivating and relevant to consumers.Be more differentiating from the competitors.Shift the brand image from skin to skin and beauty care.Stay true to the brand, building on current values.
Nivea Temporary Shop
In World Preview, Nivea opens the first concept store, in the heart of Milan, which interprets the idea of well-being and caring according to NIVEA. A design space for displaying and selling all products, limited edition, clothing, and unique items, as well as beauty treatment areas where to rely on the hands of NIVEA beauty and wellness experts, for free and on booking.
The charming interior courtyard of the 16th century has been transformed into an exclusive venue for 4 events open to the public with DJ set and live concert.
A massive communication campaign on free press, radio, web and ATM canopies.
A total and unique dive into the NIVEA world that involved 80,000 visitors in a month.
Case Study
Nivea Pop up Shop.
NIVEA pop up shop is an innovative and dynamic space that is ready to renew and moves in place with all the lightness and flexibility that characterizes the new generations.
It is born as a "prolongation", "natural evolution" of the NIVEA Temporary Shop, a coherent evolution with NIVEA's positioning focused on the concept of dynamic and changing beauty.
NIVEA pop up shop changes location and shape continuously, never in the same place and never has the same shape, becoming the first fast spa on the move.
There were 5 free beauty treatments available to the public: nail care, hair care, barber point, face care, and make-up, NIVEA Limited Edition.
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over 600 treatments performed
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2140 donations collected for the Pangea Onlus Foundation.
