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TBWA\ - FIRST FLOOR UNDER

 

Exhibition "Smoke-Ink",  in collaboration with Humanitas Hospital

 

  • EPICA - Gold 

Outdoor  Illustration

 

  • EPICA-  Bronze

Innovation - Alternative Media

Smok-Ink is an educational path developed for Humanitas Hospital to prevent teens from smoking.

We painted a canvas with the black liquid obtained by smoking 4000 cigarettes through a machine that filtered the chemical into water.

 

The canvas became an exhibit, designed to be a sensorial experience thanks to its shape we made them smell the damages and to easily explain medical concept we re-elaborated charts with artistic metaphors.

• 431 schools come to visit the exhibit

• 5000 Daily Hospital visitors 

 

At the end of their visit, everybody understood where the ink came from, by watching a video

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