TBWA\ - FIRST FLOOR UNDER
Exhibition "Smoke-Ink", in collaboration with Humanitas Hospital
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EPICA - Gold
Outdoor Illustration
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EPICA- Bronze
Innovation - Alternative Media
Smok-Ink is an educational path developed for Humanitas Hospital to prevent teens from smoking.
We painted a canvas with the black liquid obtained by smoking 4000 cigarettes through a machine that filtered the chemical into water.
The canvas became an exhibit, designed to be a sensorial experience thanks to its shape we made them smell the damages and to easily explain medical concept we re-elaborated charts with artistic metaphors.
• 431 schools come to visit the exhibit
• 5000 Daily Hospital visitors
At the end of their visit, everybody understood where the ink came from, by watching a video