The aim was to present the new Fiat 500X crossover in a new way, to enhance its off-road qualities, the ability to travel even in non-urban scenarios, positioning it at the level of the category competitors and offering the public an inclusive product experience.

Fiat 500X, sister crossover of the Italian icon of the most loved in the world, has become the protagonist of a totally new journey in the Italian Alps. For her, an unusual companion: a vintage caravan, with a 60s design, was re-designed specifically for the Fiat 500X trip, strongly desired to present the car to the public, meeting it in holiday resorts, showing its off-shore nature. road, rebel and capable of crazy Italian initiatives to be true: climbing in the high mountains with a caravan and place themselves naturally on the slopes.

The narration of the journey, from January to March, was entrusted by influencers and journalists who spent 5 weekends at CASA500 and witnessed the experience on their social channels.