FCA - FIAT
500 by DIESEL
"Disconnect."
Global Campaign.
Launch campaign for the limited edition Fiat 500, created by Diesel and Fiat.
The collaboration starts with the idea to support the “fresh-air” movement built on Diesel company. Fiat - Diesel aims to get people to "disconnect" from social networking sites and get out into the real world.
The Campaigns feature a series of funny online videos which apply well-known characteristics of Facebook to real life. This specific collaboration campaign aims to attract people who enjoy living "real life" to change their computer seats for the car seats of the Fiat 500 and experience the real world.
The Campaigns features a series of funny online videos which apply well-known characteristics of Facebook to real life. This specific collaboration campaign aims to attract people who enjoy living "real life" to change their computer seats for the car seats of the Fiat 500 and experience the real world.
The users were also encouraged to upload their way of being disconnect. Life’s better than internet. Diesel proves it.
The limited-edition 500 by Diesel line achieved 10,000 copies manufactured in 2 years
Web Videos - Viral Series
TVC 45"
Fiat 124 Spider. Like father, like son.
International launch campaign for the new
In order to highlight the connection between the two car generations – the original one and the brand new one – the launch commercial was aired during the Father’s Day, in the different countries.
Fiat Punto. "Tested for enjoyment
International Campaign. Print, OOH.
Copy:
Top model with 6 airbegs.
(Stamp: Fiat Punto, tested for enjoyment.)
Driven by passion. FIAT.
Copy:
Fiat Punto JTD common rail. From 0 to 100 in 12”.
(Stamp: Fiat Punto, tested for enjoyment.)
Driven by passion. FIAT.
Copy:
Fiat Punto. More inner security.
(Stamp: Fiat Punto, tested for enjoyment.)
Driven by passion. FIAT.
Copy:
Fiat Punto. 5 door. Boot record.
(Stamp: Fiat Punto, tested for enjoyment.)
Driven by passion. FIAT.