EA7-The Sense of Being - "Manifesto" Intl
ARMANI - EMPORIO ARMANI EA7
"The sense of being"
International communication project.
EA7 is The branch of Emporio Armani dedicated to sport and performance clothing EA7 Emporio Armani was the sponsor and official outfitter of the Italian Team who took part in The London 2012 Olympic and Paralympic Games.
The collection was conceived as a complete expression of the person: committed to the ethics of hard work, sacrifice and method to achieve maximum results.
The launch campaign was developed around this idea with the concept "The sense of being", to be understood in the deepest and most intense way. It thus became the manifesto of Olympic sporting values, dedication, sacrifice, self-denial, loyalty and team spirit. Because taking part is more important than winning and to take part it is necessary to give your all, bringing all your personal values into play.
Italian athletes:
Paola Croce (Volleyball),
Andrea Cassarà (Fencing),
Antonietta Di Martino (High Jump),
Luca Dotto (Swimming)
Anzhelika Savrayuk (Rhythmic Gymnastics),
French athletes:
Hamilton Sabot (Gymnast).
British athletes:
Emily Pidgeon (Middle Distance Running), Liam Phillips (BMX).
PH: Richard Phibbs
Director: Paul Mignot
EA7 - The Sense of Being - Paola Croce
EA7 - The Sense of Being - Luca Dotto
EA7 - The Sense of Being - Antonietta Di Martino
EA7 - The Sense of Being - Andrea Cassarà
Digital - "The sense of being"
ARMANI - EMPORIO ARMANI EA7
"The sense of being"
International communication project.
EA7 is The branch of Emporio Armani dedicated to sport and performance clothing EA7 Emporio Armani was the sponsor and official outfitter of the Italian Team who took part in The London 2012 Olympic and Paralympic Games.
The collection was conceived as a complete expression of the person: committed to the ethics of hard work, sacrifice and method to achieve maximum results.
The launch campaign was developed around this idea with the concept "The sense of being", to be understood in the deepest and most intense way. It thus became the manifesto of Olympic sporting values, dedication, sacrifice, self-denial, loyalty and team spirit. Because taking part is more important than winning and to take part it is necessary to give your all, bringing all your personal values into play.
Italian athletes:
Paola Croce (Volleyball),
Andrea Cassarà (Fencing),
Antonietta Di Martino (High Jump),
Luca Dotto (Swimming)
Anzhelika Savrayuk (Rhythmic Gymnastics),
French athletes:
Hamilton Sabot (Gymnast).
British athletes:
Emily Pidgeon (Middle Distance Running), Liam Phillips (BMX).
PH: Richard Phibbs
Director: Paul Mignot